Data Connectors

Google Analytics

Google Analytics tracks website traffic and user behavior. Formula Bot’s connector lets you create custom reports and gain actionable insights easily.

Google Analytics tracks website traffic and user behavior. Formula Bot’s connector lets you create custom reports and gain actionable insights easily.

David Bressler

Aug 1, 2024

Google Analytics is a web analytics tool that tracks and reports website traffic and user behavior. It provides insights into visitor interactions such as page views, session duration, traffic sources, and conversion rates, enabling data-driven decisions to optimize website performance.

The Google Analytics data connector allows you to integrate your Google Analytics data into Formula Bot, enabling you to generate custom reports similar to those created within the Google Analytics interface.

Features

  • Seamless integration with your Google Analytics accounts & properties

  • Custom report generation

  • Ability to automatically sync your data to ensure it’s always up to date

Instructions

  1. Connect Google Analytics Account

    • Go to the Data Connectors section in Formula Bot.

    • Select Google Analytics from the available connectors.

    • Sign in to your Google account and grant necessary permissions.

  2. Configure Your Report

    • Select the Google Analytics account and property to query.

    • Choose your desired metrics (e.g., sessions, page views) and dimensions (e.g., date, traffic source).

    • Optionally, apply filters to narrow down the dataset (e.g., geography, page path).

  3. Generating Reports

    • Use the AI Chat interface to generate charts, tables, and insights. Example queries:

      • "Show me the traffic trend over the last 30 days."

      • "What is the bounce rate for mobile users in August?"

Troubleshooting

  • Common errors occur when incompatible dimensions and metrics are combined or when no data is returned.

For further assistance, contact us at hello@formulabot.com.